Starting with its June 10 release of Now You See Me 2, Lionsgate will no longer honor clearance requests from exhibitors on titles playing in a competitive zone. The distributor joins 20th Century Fox, Universal and Paramount — and even AMC Theatres — in this reformed booking practice.
Essentially, if two exhibitors are vying for a title in a competitive zone, often one exhibitor (typically the larger one) can request a clearance from the studio to play the title…![]()
